有何收获？                                        

  *正确认识企业文化和雇主品牌                                                      

  *了解传播企业文化的工具和方法                                                  

  *获悉企业文化落地的框架四层体系                                                      

  *了解打造雇主品牌的内外部方法及意义                                                      

  *通过对雇主品牌的认识，从而改善现有人力资源实践                                               

先决条件？                                        

  *对企业文化和品牌建设有一定的想法和兴趣                                                      

  *人力资源相关从业2年以上                                                  

谁来参加？                                                  

  *大中型企业中高层HR管理人员                                                   

  *需要了解战略性人力资源管理的人员                                                  

课程时长                                           

  *13小时（2天）                                                      

课程大纲                                           

第一天：企业文化                                                     

  *什么是企业文化                                                      

  *企业文化的内涵与外沿                                                  

案例分享：优秀企业的文化                                                       

  *企业文化的形成                                                      

    >如何形成                                                     

    >重要性                                                 

  *理想中的企业文化与实际上的企业文化                                                      

  *强化企业文化的关键                                                      

    >诊断企业文化与企业战略和远景的匹配度                                                     

  *如何让核心价值观深入人心                                                  

    >企业文化传播和巩固的工具和方法                                                 

  *企业文化落地系统框架                                                  

    >理念层                                                 

    >制度层                                                 

    >行为层                                                 

>物质层       

第二天：雇主品牌建设                                           

  *什么是品牌                                                      

    >企业品牌                                                     

    >产品品牌                                                     

    >雇主品牌                                                     

  *雇主品牌的构成                                                      

    >企业文化落地的框架体系                                                 

    >雇主品牌构成和主要作用                                                 

  *雇主品牌与企业文化                                                      

  *确定EVP（雇主价值主张）                                                  

    >提炼雇主价值主张（工具）                                                     

  *如何打造雇主品牌                                                  

    >外部：提高企业在人才市场的知名度和美誉度                                                     

    >内部：提升现有人才对企业的忠诚度和敬业度                                                     

案例分享：卓越企业如何从内/外部打造雇主品牌                                                  

  *创建雇主品牌的人力资源实践                                                      

>调整现有人力资源实践           

讲师简介       巩滨 先生                                       

  *背景经历                                                                                                  

  *长期财富20强资深副总裁资历                                                    

  *多年国际跨文化工作背景的累积                                                  

  *横跨商业战略与人力资源的双向职业生涯                                                  

  *资深高管导师、教练                                                      

  *法国马赛商学院及上海交大安泰经管学院双学位2011 - 2015级EMBA国际班领导人开发计划高管导师及教练之一                                                    

  *在二十五年的职业生涯中，巩先生不仅曾在美国的汽车工业担任过业务开拓高管，负责中国项目的合资谈判与管理, 并在亚太地区以及中国担任高级人力资源主管       

  *擅长领域                                       

  *组织发展规划                                                  

  *人力资源的软实力                                                  

  *绩效管理                                                  

  *雇主品牌、企业文化建设                                                      

  *招聘与选才体系设计     

  *服务客户                                       

美国A.O.史密斯公司、德勤咨询公司、安然公司、美国联合技术公司、拜耳医药保健公司和德国安联集团等等