谁来参加？                                                           

* 想要使表达更具感染力的职场人士                                                       

* 不想被人说成无逻辑的“话唠”或者想说说不清的人                                                

课程时长                                                              

* 2天（14小时）                                                              

有何收获？                                                           

* 知悉高效沟通的五要素，建立信任的四大维度                                                           

* 学习从人性角度分析受众需求，设立可行目标                                                           

* 尝试运用金字塔原理结构化故事内容                                                           

* 获悉优化呈现方式与风格的方法                                                           

先决条件？                                                           

* 对改善表达有较强的兴趣、意愿                                                                                                     

课程大纲                                                              

第一模块：高效表达的策略图                                                           

* 高效沟通的五大模块                                                       

* 高效影响力从人性入手                                                           

* 建立信任度的四大维度                                                           

* 黄金案例：金字塔的实践案例                                                       

第二模块：受众分析                                                           

* 受众扮演的角色                                                       

* 受众对议题的理解程度                                                           

* 受众的思维模式：霸，魅，稳，细                                                       

第三模块：目标设定                                                           

* 明确性强的目标                                                       

- 进度汇报                                                           

- 分析结论                                                           

- 决策制定                                                           

* 明确性较弱的目标                                                           

- 达成共识                                                           

- 减少阻力                                                           

- 改变行为                                                           

* 高效沟通的内容进度图                                                           

第四模块：金字塔架构-逻辑思维的搭建                                                         

* 逻辑清晰四项实用原则                                                           

* 任何层次的观点都必须总结分组                                                           

* 每个分组的观点都必须是同一类型                                                       

* 每个分组的观点必须都有一定逻辑顺序                                                       

* 横向维度（MECE）原则                                                        

- 相互独立，完全穷尽，不重叠，不遗漏                                                       

* 纵向维度                                                           

- 故事的演绎                                                       

- StAR故事线                                                             

第五模块：内容的添加                                                              

* 正确选择图表的策略                                                       

* 素材库的方法                                                           

第六模块：风格的选择                                                              

* 沟通媒体对风格的影响                                                          

* 肢体语言                                                           

* 环境的安排                                                       

第七模块：总结                                                           

* 目标的设定和受众的分析                                                       

* 开场的设计                                                       

* 金字塔故事屋的设计理念                                                       

* 干货的导入：添加引人入胜的内容                                                       

* 加入有结果导向的总结                                                           

相关课程                                                              

* 作为想要更好地思考与呈现的职场人士，你可能还会对《过目难忘的图像化表达》感兴趣

* 想要在思维训练上更进一步，你可能需要学习《基于系统思考的问题解决》等          

讲师简介         辜思历 先生                                                            

* 背景经历                                                                                                            

* 获英国托马斯国际（Thomas International）性格测试师认证;获伟事达(Vistage International)CEO教练导师认证;担任多位中外企业中高层管理人员辅导教练；国家外国专家局培训中心认证专家，系统创新导师                                                          

* 曾任固铂轮胎中国区总经理，领导中国地区的销售，营销，采购，物流，资讯科技和人力资源等各方面的运作。被《汽车商业评论》杂志评为2009值得赞赏的十大中国汽车人物                                                        

* 曾服务于中国本土知名的公关及整合营销公司——海天网联，担任总裁，负责全国业务运营。在辜先生带领下，海天网联在不到三年的时间内，年营业额人民币6000万跃升至16000万元                                                              

* 曾在全球排名第一的博雅公关公司旗下市场营销部门——博联传播任总经理一职      

* 曾任职柯达（中国）有限公司，在担任数码产品部高级经理期间，将柯达一款濒临失败的数码产品重新包装优化，并赋予其全新的市场定位，在全中国进行了成功的推广             

* 辜先生在美国杜瑞克大学（DRAKE UNIVERSITY）以55课全A的成绩获得商业管理学士学位及新闻与大众传播学学士学位.，并获得表彰成绩最优秀的1％的学生Summa Cum Laude称号和先锋奖学金；后于美国威斯康星大学-麦迪逊 (University of Wisconsin-Madison)的A.C尼尔逊学院获得市场研究学硕士学位，并获全奖                  

* 擅长领域                                                           

* 营销系列：市场营销创新、品牌规划、大客户策略、攻心谈判之术                           

* 创新系列：创新思维、商业模式系统创新管理、蓝海战略与透视未来                        

* 通用系列：高效能沟通、商业演讲与演示技巧、故事家                                             

* 学员反馈                                                           

“一整天的课上下来，老师利用很多辅助手段，如看视频，做游戏，讲故事案例，提问等方式，让学员全程注意力都比较集中。包括培训资料很多重点部分的空白，让学员自己填上补充，一个加深印象，另外一个防止走神，很好！”                                                              

                                            ——黄女士（某外资材料公司部门经理）